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Post by account_disabled on Mar 13, 2024 1:10:00 GMT -5
Here are seven best practices to help you get the most out of it. Did you know that the average consumer spends approximately 10 minutes a day using their smartphone to text or make phone calls? Most of these communications are done without thinking. But a quick text message with your friends is not appropriate for marketing communications. SMS marketing is a more intrusive way to communicate with consumers because people feel the need to read text messages. The annual Mobile Consumer two in five consumers have more than one unread email in their inbox but only about two in five have more than one unread text message. Many bulk text messaging providers highlight high open rates as one of the best features of text message marketing. We view this as a sign of higher risk. Our team here has put together a list B2B Reviews Club of SMS marketing best practices to help you meet consumer expectations when launching an SMS marketing campaign. Success requires following normal marketing rules while considering how consumers interact with text. Your customers may unsubscribe from your texts if you don't fit into their inbox. Follow these marketing tips to make sure your text messages are a hit.  Comply with Industry Codes Industry codes may vary depending on the country or state you are sending to. But no matter where your audience is, there are a few principles we recommend you follow. Set yourself up for success by explicitly asking for permission before sending any text messages to your audience. We recommend you do this via a registration or subscription form. You should keep evidence that your customers have opted in to receive text message marketing. Make your sign-ups clear so consumers know what texts you will send them and how many texts they can receive each month with every message you send. |
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